PATRÓN + GUILLERMO DEL TORO

KICK-OFF PARTY

THE ASK

Patrón tequila needed an elevated and unique way to engage with celebrities and members of the media. The end goal was to inspire and encourage them to attend its National Tequila Day Launch event.

THE SOLUTION

The Mixx team created an invitation “experience” and also managed the entire design and production process. From sketches to building we sourced materials, designed and fabricated small treasure chests. The chests opened to reveal a macabre altar with a skull centerpiece and a wax sealed scroll that contained the event invitation. The details included custom illustrations, hand burned paper scrolls, and more and the results were worth their weight in gold!