Develop a campaign that connects visually and emotionally with both internal and external audiences, inspiring team confidence and loyalty by demonstrating that Johnson & Johnson Vision is a patient-first company driven by making a difference and improving patients’ lives.
Leverage personal stories that bring to life patient outcomes, the campaign started with internal communications, that continue to support the field. Made Possible was rolled out through various social posts, internal newsletters, intranet, videos and event activations.
Because of the impact of the campaign, Made Possible was then applied to product assets across the brand portfolio as the wrapper that grounds all messaging for all audiences, building a strategic brand architecture.
The program was so positively recieved the US campaign may be adopted ath the Global level.
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