JOHNSON & JOHNSON VISION

SALES TEAM ENGAGEMENT

THE ASK

Develop a campaign that connects visually and emotionally with both internal and external audiences, inspiring team confidence and loyalty by demonstrating that Johnson & Johnson Vision is a patient-first company driven by making a difference and improving patients’ lives.

THE SOLUTION

MADE POSSIBLE
Leverage personal stories that bring to life patient outcomes, the campaign started with internal communications, that continue to support the field. Made Possible was rolled out through various social posts, internal newsletters, intranet, videos and event activations.

WHAT WE DID

In-person Launch Event
Strategic Messaging
Messaging & Brand Guidelines
Art Direction & Design
Marketing Toolkit
Creative Production
Animated Videos
Patient Testimonial Video Series
Internal micro-site with monthly activations and podcasts

THE IMPACT

Because of the impact of the campaign, Made Possible was then applied to product assets across the brand portfolio as the wrapper that grounds all messaging for all audiences, building a strategic brand architecture.