The luxury carmaker, Mercedes-Benz, sought to build a relationship with the LGBTQ community, having identified it as a viable target segment. Promote Mercedes-Benz to the #1 luxury car brand of choice for the LGBTQ community.
Our initial invitation list to 1,100+ guests, and RSVPs were completely filled within 9 hours of sending. Our targeted outreach efforts yielded attendance from 600+ high indexing members of the New York City LGBTQ community. The booth was brimming with the Mercedes-Benz target audience – sophisticated, successful and discerning. Social responses were full of pride and positivity.
Higher turnout rate than previous year. 2 hour sellout ticket time.
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