MERCEDES BENZ

LGBTQ+ EVENTS

Mercedes

THE ASK

The luxury carmaker, Mercedes-Benz, sought to build a relationship with the LGBTQ community, having identified it as a viable target segment. Promote Mercedes-Benz to the #1 luxury car brand of choice for the LGBTQ community.

THE SOLUTION

Our initial invitation list to 1,100+ guests, and RSVPs were completely filled within 9 hours of sending. Our targeted outreach efforts yielded attendance from 600+ high indexing members of the New York City LGBTQ community. The booth was brimming with the Mercedes-Benz target audience – sophisticated, successful and discerning. Social responses were full of pride and positivity.

WHAT WE DID

  • In-person Support of Live Events
  • Custom Photoshoot
  • Comms Planning & Copywriting
  • Script Writing, Talent Sourcing & Event Consultation
Mercedes-Hero

THE IMPACT

Higher turnout rate than previous year. 2 hour sellout ticket time.

TOTAL BRAND + JANE LYNCH POSTS:

27k+

INSTAGRAM LIKES

70+

COMMENTS

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MIXX IT UP WITH US

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Contact Us
119 W 24th St 4th floor, NYC 10011

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