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VAN GOGH VODKA

GALENTINES DAY CAMPAIGN

THE ASK

Van Gogh Vodka was looking for a creative agency that could develop a program around Galentine’s Day 2021 that would feature the brand’s unique flavor expressions and utilize a strategic partnership to cross-promote off premise, on premise and increase their social footprint.

Our campaign objectives were to inspire women to celebrate Galentine’s Day through encouraging female empowerment, strategic partnership and an aspirational creative direction. We wanted to spread awareness and boost sales on behalf of the Van Gogh Vodka brand and its expressions by appealing to our core consumers and new audiences alike.

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OUR IMPACT

300 Kits sold within the 6-week campaign

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WHY THE DIRTY COOKIE?

The Dirty Cookie’s Cookie Shots provide a delicious way of having milk with your cookie, and it’s also the perfect companion for dessert-flavored spirits. We partnered with The Dirty Cookie because of 3 main shared traits; Empowering Women, Treating yourself, and Thoughtful Gifting, which all help create a natural pairing between the two brands.

Deliverables: Bottle neck tags, menu inserts, recipe cards, email newsletter, social media posts, website banners, cookie stickers, product-page images, cocktail photography, case card, poster, shelf-talker, table tents, and packaging sleeve.

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MIXX IT UP WITH US

We've been mixxing it up since 1996, and we want to be your business's growth agents.

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Contact Us
350 7th Ave, Suite 1403
New York, NY 10001
Tel 212.695.6663
hi@themixxnyc.com

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