Van Gogh Vodka was looking for a creative agency that could develop a program around Galentine’s Day 2021 that would feature the brand’s unique flavor expressions and utilize a strategic partnership to cross-promote off premise, on premise and increase their social footprint.
Our campaign objectives were to inspire women to celebrate Galentine’s Day through encouraging female empowerment, strategic partnership and an aspirational creative direction. We wanted to spread awareness and boost sales on behalf of the Van Gogh Vodka brand and its expressions by appealing to our core consumers and new audiences alike.
The Dirty Cookie’s Cookie Shots provide a delicious way of having milk with your cookie, and it’s also the perfect companion for dessert-flavored spirits. We partnered with The Dirty Cookie because of 3 main shared traits; Empowering Women, Treating yourself, and Thoughtful Gifting, which all help create a natural pairing between the two brands.
Deliverables: Bottle neck tags, menu inserts, recipe cards, email newsletter, social media posts, website banners, cookie stickers, product-page images, cocktail photography, case card, poster, shelf-talker, table tents, and packaging sleeve.
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