As Van Gogh Vodka’s AOR, we developed a program around celebrating ’Galentine’s Day’ 2021 — the day popularized by character Leslie Knope from NBC’s Parks & Recreation held on the eve of February 14 annually to honor female friendship.
The campaign was to feature the brand’s unique flavor expressions and utilize a strategic partnership to cross-promote off- and on-premise, and increase their social engagement by appealing to current core consumers and new audiences alike.
The Dirty Cookie’s famous cookie shots not only provide a delicious way of having milk with your cookie, it’s also the perfect companion for dessert-flavored spirits. We co-branded partnership because of three shared traits: empowering women, treating yourself, and thoughtful gifting — all fostered a natural pairing between the two brands.
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