The SNIF Tag was the first pet accessory that utilized both real-time and online technology to enrich a dog owner’s relationship to his/her pet through tracking their dog’s daily activities and social encounters.  We developed a unique brand extension and an alpha and beta test strategy to roll out the product coast-to-coast. The technology behind the pet product has since transformed into an essential tracking tool for human healthcare.


Tails Told. Friends Made.

A full suite of original photography, pet-friendly messaging and bold illustrations were created to fully realize the brand. Driven by the brand imagery and messaging, we started with a direct mail and email response campaign. The approachable and sophisticated brand identity helped attract investors to this innovative product.

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Innovative packaging for an innovative product

The SNIF Tag was made to be stylish, cool and cutting edge. The packaging design needed to reflect these same attributes. A custom designed package with engaging graphics and printing techniques was created to house the 
SNIF Tag, its interchangeable faceplates and base station.

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Tools for the field and the park

For the product launch, a comprehensive kit was developed for field reps to build awareness and drive sales online. The kit included screen-printed T-shirts and bags to be handed out at events, portable banners to be used in the community as well as one-sheeters, a style guide, e-blast templates and additional give-aways.

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