The world’s leading pill manufacturer needed a new digital presence to live up to its stature; and fast as the company was about to spin off from Pfizer. With a fresh site newly developed, Capsugel realized the potential of the new look and strategy.  As a result, we set out to rebrand the entire company, including something unusual for an agency to tackle: interior design. Not only did the rebrand help attract a buyer, Capsugel increased its industry presence and sales globally.


Global reach for a global leader

Capsugel’s new website filled a void with its intuitive navigation that put customer answers within a two-click reach. An uncomplicated design and straightforward voice helped simplify answers and generate solutions, while SEO and rich content generated more traffic. Lastly, a “build your own capsule” interactive section deepened engagement by allowing visitors to create their own capsule. View website

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The brand goes on

As we refreshed the guidelines, the brand extension grew to encompass brochures, PowerPoint templates, corporate stationery, an expanded image library, newsletters; each and every component of communication right down to e-signatures and the holiday e-card.

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A refresh calls for a re“design”

Following the success of the website launch, we went on a rebranding spree with Capsugel, inside and out. For the new U.S. headquarters, we customized paint colors, integrated the brand elements and core values, selected fabrics and chose carpets.

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